Purpose
Demonstrate your ability to conduct research on a specific topic within the scope of Internet marketing communication, learn about relevant literature, synthesize previous findings, formulate hypotheses, design a study, and present your research in the form of an academic paper.
Links
- Company and Industry Research: Research guide provided by University of Pittsburgh. Check out their Internet Resources page.
- Industry Link: Organized links to industry-specific sites.
- Lessons from Eyetracking Studies by Christina Laun